10 INVESTMENT ADVISOR JANUARY/FEBRUARY 2020 | ThinkAdvisor.com
Job to Be Done? Innovation!
As part of a recent chat with my supervisor, I men- tioned that I had done an MBA about 15 years ago. “How was it?” she asked. “Very rewarding,” I replied.
The MBA helped me better focus my energy and skills on a
daily basis while keeping long-term objectives in mind.
I also learned a lot about SWOT analysis (strengths,
weaknesses, opportunities and threats) and — more impor-
tant — about disruptive innovation and the “job(s) to be done”
This is a question that the 15
women profiled in this month’s
cover story certainly know how
to answer — as many have led or
helped out powerful new products,
services and processes over the
past year or so. But let’s reframe
the question, as I try to do each day,
and ask: “What innovative job am I
being paid to do?”
For the 15 Top Women in
Wealth Tech of 2020, the job to be done is about leadership,
integrating resources and so much more. It’s also about rede-
fining and reshaping the rapidly changing industry and their
role within it.
“My background wasn’t in technology specifically — it was
finance and marketing, so I never envisioned myself working
for a Wealth Tech company,” said Andina Anderson, executive
managing director of Envestnet | Tamarac. “Technological
innovation has brought all areas of financial services closer
together, so everything we learn and do can be applied to many
parts of the industry.”
While many women featured in the cover story urge others
to redefine themselves and their careers in light of technology,
Mark Tibegien — CEO of BNY Mellon’s Pershing Advisory
Solutions and a monthly columnist — urges advisors to “define
their optimal client and build a business around that persona,
while gaining a technical specialty along with an industry spe-
cialty, and ‘get famous in both,’” writes Tim Welsh, who heard
Mark speak recently at the 2019 MarketCounsel Summit and
summarizes the event in Industry Insights.
Someone famous in multiple areas was David Tittsworth,
66, the late president and CEO of the Investment Adviser
An accomplished pianist and
performer, he helped grow the IAA
to a group with more than 650
member firms managing over $25 trillion. “Sad to mark the
passing too soon of such a highly respected and valued colleague. Be at peace, David, you ran a good race. And you will
be missed,” said Paul Schott Stevens, president and CEO of the
Investment Company Institute, in a LinkedIn post.
Such achievements speak to the “job” many of us define for
ourselves over the course of a career and a lifetime. Hopefully
we can successfully complete it, regardless of the timeframe
we are given.
For the 15 Top Women in
Wealth Tech of 2020, the job
to be done is about leadership,
integrating resources and so
much more. It’s also about
redefining and reshaping the
rapidly changing industry
and their role within it.
By Janet Levaux