election. There were many trailblazers that laid the groundwork to allow that change to happen and there have been so
many inspiring women in our industry. If they can make the
change in Congress to engage more women than ever before,
financial services can do it too!
Executive Vice President & Chief
Information Officer, Prudential Financial
Accomplishment(s): Looking back on 2019, joining Prudential
in July certainly stands out. With less than a year on the job,
I’m so energized to be here and encouraged by the progress
the global technology team is making to enhance both our
employee and our customer experience.
I’m also excited about our acquisition of Assurance. From a
technology perspective, it’s a great example of how there can
be innovation in the application of technology as well as the
How to get more women into WealthTech: It’s an exciting
time for the sector. Technology is the driver of business
growth and the ways in which we do business are evolving.
Today, there are more opportunities than ever for women to
work in technology.
And, as mother to a 14-year-old daughter, I’m thrilled to
see programs for young women to explore and interact with
technology. There are more opportunities than ever before,
and we (as women in Wealth Tech) should encourage the next
generation to pursue their interests.
Advice for those starting out: When I give advice to those starting
out their careers, or upskilling/reskilling into a new role, I always
say, “Immerse yourself in what you do and embrace the journey
as you equip your toolbox with new skills to grow your career.
“Learn everything you can about the business or industry
you’re working in, because that’s the table stakes. You want to
know what you’re trying to solve for — that’s where you will
have the most impact on the bottom line. Really understanding what you’re doing and how you are helping the business
is what makes you most valuable to a company and grow both
professionally and personally.”
Sources of insights and inspiration: I love ideas! I get excited when
my team comes to me with new ideas and solutions. Technology
helps unlock business value and it’s enabled financial services to
do business at a new level, entering different markets and engaging customers in new ways. Prudential employees know the business and marketplace cold, so hearing their ideas and especially
seeing how they think differently is really inspiring to me.
Accomplishment(s): This last year, we focused on developing
a modernized digital platform for our advisors to increase
efficiency and productivity within their offices. We started
with a clean slate, engaging advisors and assistants in group
sessions and individual interviews to understand what was
most important to them and then partnering with industry
thought leaders to translate that input into a seamless and
Many of the advisors and assistants we engaged up front
also participated in a pilot to ensure we were on the right track
as we progressed. The result was FrontPoint, a cloud-native
platform that provides security, stability, responsiveness and
vast integration capabilities with Fin Tech vendors.
We began rolling out the finished product to advisors in
October last year. I was very pleased to play a leadership role
in each stage of the process.
FrontPoint’s landing page is designed for touch-screen use
and allows advisors and assistants to quickly review their book
of business, access detailed information about accounts, contacts and households, and view consolidated notifications and
alerts to quickly recognize issues requiring resolution across
multiple platforms and more.
How to get more women into Wealth Tech: Women are naturally innovative. When we increase the numbers of women
in financial services, we’ll see more innovation coming from
them. And by showing young women the career opportunities
waiting for them in financial services, they’ll also see the growing opportunities in Wealth Tech.
But recruiting women, and the next generation of
financial advisors across the board, starts with creative,
concerted efforts to bring them into the industry. That’s
why we developed our outreach program, Link to the
Each LTTF event is held in conjunction with one of
Ladenburg Thalmann’s conferences. We invite college students from the conference site’s surrounding area and children of our advisors to apply for competitive scholarships to
attend the conference. The winners are paired with highly
successful advisors who provide mentorship and shadowing opportunities. They receive an up-close, personal and
eye-opening introduction to financial services most people
We try to attract a diverse group of students to the program, and many of the 120 participants so far have been young
women. Some of them completed internships with our advisors and found full-time financial service positions with them.
Executive Vice President & Chief
Information Officer, Securities America