before the widespread use of technology. Our children, mine and Cheryl’s, areroughly the same ages and have grownup with technology.
The next generation knows that technology is part of the way things workand that it’s embedded in work. It’snot separate. We don’t have a separatetechnology department at my firm, forinstance. If you look down the road andask who’s head of digital, is there reallyone head of digital? Can there be a headof digital? Isn’t that everyone’s job?
Those in the next generation arelearning about technology at such arapid rate by using it and gobbling it up.When you contrast those individualsand their ages with the average age of afinancial advisor, being over age 60, youstart to see the problem.
Generally speaking, women sometimes may not want to think of themselves as sort of geeks or numberspeople. That’s another misconceptionabout being a financial advisor — thatyou must be a numbers person, whenreally it’s addition and subtraction.
There are tons of technology products that can help with planning, andwomen are natural planners — if youlook at any type of statistics. Women arenatural savers. They like to help people.They’re very well suited for the career ofa financial advisor.
The job is also quite portable. If youhave young children or are planning afamily, you can expand or contract yournumber of clients or adjust when yousee them. It’s very easy for women to befinancial planners.
Yet there’s no knowledge [or expo-sure] about it as a career when you’re incollege. People haven’t really heard of it.
NASH: I agree. When you think aboutwomen today and you think about technology, what we’re seeing — especiallynow — is that more and more people areadopting technology because they haveto. We’re doing this [interview] overGoogle Meet.
When we became a new companyback in February and March, we all went
Top of the Charts
The following women in wealthtech have
been recognized in special coverage by
Investment Advisor/ThinkAdvisor to date:
• Andina Anderson of Envestnet Tamarac
• Colleen Bell of Cambridge Investment
• Cynthia Jane Buckler of Wells Fargo
• Lisa Burns of Fidelity Institutional
• Pamela R. Ellis of Bank of America-
• Estee Faranda of PFS Investments
• Danielle “Dani” Fava of Envestnet
• Michelle Feinstein of BNY Mellon
• Stacey Goodman of Prudential Financial
• Doreen Griffith of Securities America
• Lori Hardwick of RedRock, Riskalyze
• Naureen Hassan of Ascensus and
• Neesha Hathi of Charles Schwab
• Kirby Horan-Adams of LPL Financial
• Mary-Catherine Lader of Aladdin,
• Kit Lee of BNY Mellon’s Pershing
• Jess Liberi of eMoney Advisor
• Bella Loykhter Allaire of Raymond
• Miriam Manning of Commonwealth
• Salit Nagy-Todd of Raymond James
• Angela Pecoraro of Advicent
• Allison Couch Pratt of Advisor Group
• Tricia Rothschild of Apex Clearing Corp.
• Teri Shepherd of Carson Group
• Clara Shih of Hearsay Systems
• Christina Townsend of BNY Mellon
• Sunayna Tuteja of TD Ameritrade
• Rachel Wilson of Morgan Stanley
• Hilda Wong-Doo of Fidelity Institutional
• Lori Yaverbaum of Commonwealth