or flat-fee models for financial planning), and one firm I know offers freefinancial planning to all of their clients’children until they turn 26 (to coincide with insurance). Talk about a greatstrategy to stay in front of the “GreatWealth Transfer”!
Another new strategy that many firmswe work with started this year is sending clients emails that contain a shortvideo update instead of requiring clients to join yet another Zoom meeting.
Others may not be able tooffer digital assets such asBitcoin, but because they knowtheir clients are incrediblyinterested in them, they arecreating content around themand proactively talking to clients about this new frontier,discussing both the pros andthe cons.
What’s the top trend or theme
you’re following and/or writing
about this year and why?
Following: digital assets (crypto, NFTs, Bitcoin, Dogecoin,etc.). It’s been fascinating to watch aswe’ve gone from all the big players in theindustry completely ruling these assetsout as “a fad” just a year or two ago toseeing news in recent weeks that everyone from Goldman Sachs to MorganStanley to Visa, PayPal and Venmo areannouncing new forays into crypto.
I’m not at all surprised, though, as nothaving an open mind and being willingto explore new frontiers is the biggestbarrier to any business’ success.
Writing about: all things video.YouTube is the world’s second largest search engine, and the averageAmerican adult spends 24 minutes dailyon You Tube.
Every advisory firm has a websitethese days, but most do not have anactive YouTube channel. There is somuch opportunity here.
Who/what’s your top go-to source
for news/analysis online, including on
Twitter, and why?
I have scaled back my news consumption considerably since the start of thepandemic, but NPR is my daily general news source for everything (andI consume it mostly via podcasts andradio). I also subscribe to The NewYork Times and love their podcast“The Daily.” I listen to it most mornings while getting ready for the day.On Twitter, my top follows for interesting analysis are Morgan Housel(@morganhousel), Barry Ritholtz (@ritholtz), Harry’s Marketing Examples(@GoodMarketingHQ).
What book are you reading right now
that you find insightful and why?
I almost always read two to three books
at once. Right now I’m enjoying:
“Alchemy: The Dark Art and Curious
Science of Creating Magic in Brands,
Business, and Life.” This book was writ-
ten by Ogilvy advertising legend Rory
Sutherland, and it is chock-full of com-
pelling, fascinating stories from all areas
of life, but at its core, tries to answer the
question “How do some businesses con-
A must read for any marketer, business
owner, salesperson or entrepreneur.
“The Nature of Fragile Things,” bySusan Meissner. This is just a riveting tale, and I’m almost finishedwith it on just day two! It’s historical fiction set in 1906 San Francisco,during the great earthquake and fire.The main character is a young Irishimmigrant so desperate to get out of aNew York tenement that sheanswers a mail-order bride adand agrees to marry a manshe knows nothing about.It’s such a dramatic thriller.
I’m excited to dive intoMichael Lewis’ new book, ” ThePremonition,” next.
What do you do for fun, and
how does it help you?
My two little ones (Hudsonis 5, and Grace just turned 3)keep me plenty busy, and Ilove going on adventures withthem and seeing the worldthrough their eyes. I also loveany type of physical activity:
running, hiking, swimming, strengthtraining — any kind of movement. Thisyear my husband, Ryan, and I discov-ered pickleball, and so that’s been sofun to learn, too.
Do you have any professional or
personal plans you can share?
Last year, I read 58 books, so one of mygoals for this year is to beat that number! If anyone has a great book recommendation, I’d love for you to send itmy way!
I also create one to three videos aweek but right now outsource all theediting, so another goal of mine is to(finally!) learn how to do (good) videoediting myself.
Jeff Berman can be reached at email@example.com.
Concerns right now? The
commoditization of wealth
pressure to lower fees and be
more fee-transparent, the rise
of robo-advisors/DIY investing,
the shift in how investors find
an advisor in the first place —
all these come back to one thing:
shifting demographics and